ABOUT MG MALLS
Our company was founded on the belief that independent mall representation can best serve the needs of national advertisers. Our company can effectively evaluate ALL of your advertising options, across multiple owner groups, to ensure that your buys are always optimized. We seek to ease your buying experience by providing the option to buy various media across multiple malls and having it all done through a single point of contact.
MG Malls has taken over the exclusive rights to select media throughout the United States. This media is managed and operated solely by MG Malls, and we are the only vendor able to offer these assets.
MG Malls has been selected by certain developers and individual mall owners to represent and sell the media in their inventory. This media includes sky banners, digital assets and highly specialized spectaculars.
MG Malls has the ability to act as an agency to facilitate the planning, buying, and posting of media across varying malls and developers nationwide – all with one contract and one point of contact. We are the single best partner to simplify the mall-buying process, from the simplest activation to an overall domination of a shopping center.
Chief Executive Officer
David Parsons is the CEO and one of the founders of MG Malls (formerly known as McGavren Guild Malls). David’s combined knowledge of national sales, the out-of-home industry, and especially the mall industry has created a unique position within the advertising sales industry.
David’s prior experience includes a career at Simon Property Group as the AVP of Media. In his career with Simon Property Group, he created and evaluated new media platforms and media partnerships in addition to creating media programs for some of the top brands in the country. Prior to that, David was directly involved in advertising sales on both a National and Regional level for malls throughout the country.
In his career prior to the mall industry, David spent 20 years in broadcast sales and management with companies like Citadel, CBS, and Greater Media. During that career, he was involved in ownership and General Management of a radio station group of three stations, developing significant growth in revenue and ratings with all properties. His extensive experience includes sales development, agency and brand relationships, and and the implementation of creative, solution-driven campaigns for clients throughout the country.
This combined experience and extensive knowledge of the mall industry puts MG Malls in perfect position to help solve some of the top client challenges in successfully using the mall as a media platform.
Chief Financial Officer
Billy McEntee has over 20 years of experience in providing financial and accounting services to public and nonpublic companies in the media industry. Billy spent 13 years with Media Financial Services managing an accounting department of 38 professionals before joining MG Malls in 2009. He has been a partner and investor in acquiring, improving, repositioning, operating and eventually selling radio and television stations for significant gains.
Vice President of Sales
Larry Smallacombe’s career consists of over 35 years as a media sales professional and has experience in multiple media platforms.
For seventeen years, Larry worked with Knight Ridder, Inc. as Director of Sales. He also spent over ten years as VP of Sales for CBS Radio (On-Air & On-Site Events and Promotions) in Philadelphia before moving into OOH Media Sales and joining MG Malls in 2012.